Spend 256 priced items in the window; every figure is a floor

TV planned = orders, estimates and contracts from the FCC files (what is booked); TV invoiced = station invoices in the same files (what actually ran and was billed). Scanned documents add nothing to either. FEC = independent expenditures as filed. Digital = the high end of platform-reported ranges (Meta, Google/YouTube). Nothing here is a projection.

By sponsor largest first

By week coral = red side, violet = blue side

Candidate war chests federal committees from FEC reports; statewide candidates' raised, spent and cash on hand from their Kansas Public Disclosure Commission reports, and the itemized columns from the Secretary of State's contribution viewer

Kansas statewide candidates report twice a year and before each election; the July report covers through July 23. The itemized columns come from the Secretary of State's contribution viewer, pulled daily, and move the moment a new report or a last-minute filing is processed. Federal figures follow the FEC's quarterly filings. Cash on hand is what is left after spending, not what has been booked.

Digital, by platform & advertiser Kansas · 70 ads on Meta & Google/YouTube · platform-reported ranges, high end is the floor · the platforms report delivery by state, not by media market

Kansas-level only, and every ad here already cleared the platform's Kansas filter (Meta: delivered in Kansas; Google & Snap: Kansas in the targeting). There is no media-market split of digital to pull — Meta reports each ad's Kansas delivery share and Google/Snap report the geography a buy targeted, neither reports dollars by market. Spend is the platform's own range; the total is the high end, the floor the rest of the app uses. The per-ad geography is in the next card.

Digital ad targeting each ad's spend beside the geography it targeted or delivered to · Google geo-targeting, Snap regions, Meta Kansas delivery share