Free State ResearchTracker
Free State Tracker
DashboardAdsIntel mapSearchSpendMatchupAdvertisers
More ▾
ReadTop storiesCalendarFlightsAd archiveBetting oddsRecordWastewaterGone quietTurnout Take with you Behind it
Sign in
The intelligence desk for Kansas · other states as the desk reaches themads and buys, what people are searching, feeling and paying for. Scans every hour · last 09/28 01:34 CT

Spend 28 priced items in the window; every figure is a floor

Race   Window
$45,735
RED SIDE ↗
—
BLUE SIDE ↗
—
UNATTRIBUTED ↗

TV planned = orders, estimates and contracts from the FCC files (what is booked); TV invoiced = station invoices in the same files (what actually ran and was billed). Scanned documents add nothing to either. FEC = independent expenditures as filed. Digital = the high end of platform-reported ranges. Nothing here is a projection.

By sponsor largest first

sponsorsideaboutTV plannedTV invoicedFEC fileddigital (range)medialatest
Daniel Hawkins
7 stationsKBSD-DT, KBSH-DT, KBSL-DT, KSNC, KSNG, KSNW, KWCH-DT
 red Daniel Hawkins $45,735 — — — TV
covers 43%		 2026-09-24

By week coral = red side, violet = blue side

09-21
$85,040

Candidate war chests federal committees from FEC reports; statewide candidates' raised, spent and cash on hand from their Kansas Public Disclosure Commission reports, and the itemized columns from the Secretary of State's contribution viewer

candidateraceraisedspentcash on handthroughitemized to datelast 30 dayslatest gift
Dinah Sykes blueKansas Insurance Commissioner
state		$314,644$75,240$239,4042026-07-23
read by a model ⓘ		 $312,275
852 gifts · 78% Kansas		 — 2026-07-23
Daniel Hawkins redKansas Insurance Commissioner
state		$86,395$59,727$420,6782026-07-23
read by a model ⓘ		 $503,700
407 gifts · 78% Kansas		 — 2026-07-23

Kansas statewide candidates report twice a year and before each election; the July report covers through July 23. The itemized columns come from the Secretary of State's contribution viewer, pulled daily, and move the moment a new report or a last-minute filing is processed. Federal figures follow the FEC's quarterly filings. Cash on hand is what is left after spending, not what has been booked.

By market share = Kansas voters in the market, analyst estimate; coverage is the ceiling on exposure

marketvotersfiles$ floorsponsors
Wichita-Hutchinson
7 stationsKBSD-DT, KBSH-DT, KBSL-DT, KSNC, KSNG, KSNW, KWCH-DT
43%28$85,040Daniel Hawkins

Stations where the TV money lands

stationfiles$ floorsponsors
KSNW Wichita4$39,160Daniel Hawkins
KSNG Garden City4$9,790Daniel Hawkins
KSNC Great Bend4$9,790Daniel Hawkins
KWCH-DT Hutchinson/Wichita4$6,575Daniel Hawkins
KBSD-DT Ensign/Dodge City4$6,575Daniel Hawkins
KBSH-DT Hays4$6,575Daniel Hawkins
KBSL-DT Goodland4$6,575Daniel Hawkins

TV, cable & radio buys every flight by station and advertiser in the window, newest first · planned is a de-duped floor · filter by market or date; the total follows the filter

advertiserflighttypestation · marketrace filed underspotsGRPplannedinvoiced
Daniel Hawkins2026-10-27 – 2026-11-03TVKSNW
Wichita-Hutchinson		Kansas Insurance Commissioner42117.3$9,790—
Daniel Hawkins2026-10-27 – 2026-11-03TVKBSL-DT +3 (network)
Wichita-Hutchinson		Kansas Insurance Commissioner1450.2$6,575—
Daniel Hawkins2026-10-20 – 2026-10-26TVKSNW
Wichita-Hutchinson		Kansas Insurance Commissioner42—$9,790—
Daniel Hawkins2026-10-20 – 2026-10-26TVKBSL-DT +3 (network)
Wichita-Hutchinson		Kansas Insurance Commissioner14—$6,575—
Daniel Hawkins2026-10-13 – 2026-10-19TVKSNW
Wichita-Hutchinson		Kansas Insurance Commissioner42—$9,790—
Daniel Hawkins2026-10-13 – 2026-10-19TVKBSL-DT +3 (network)
Wichita-Hutchinson		Kansas Insurance Commissioner14—$6,575—
Daniel Hawkins2026-10-06 – 2026-10-12TVKSNG +2 (network)
Wichita-Hutchinson		Kansas Insurance Commissioner42—$9,790—
Daniel Hawkins2026-10-06 – 2026-10-12TVKBSL-DT +3 (network)
Wichita-Hutchinson		Kansas Insurance Commissioner14—$6,575—
Total ————

Broadcast (TV/cable/radio): planned = the station order (largest revision, counted once); invoiced = what the station later billed, shown beside planned and not added to it. Both are gross — what the advertiser pays, the figure the station quotes and the one a committee discloses to the FEC; where a filing breaks out the net, the order's own page shows what reached the station and what the agency kept. Spots = occurrences, how many times the ad airs on the flight, from the station's own schedule where the file was machine-readable — a floor, and a dash means the schedule was scanned or unread, not zero airings. Digital and FEC are not here — the platforms report delivery by state, not by media market. The flight dates tell you which fight a buy was really for.

⤓ Spots by audience — age & gender (Excel) · who the TV spots reach, modeled from the daypart each runs in and public audience data (estimate, not measured ratings)