Spend · LK Silico

The intelligence desk for Kansas · other states as the desk reaches themads and buys, what people are searching, feeling and paying for. Scanning now · last 09/28 00:31 CT

Spend 0 priced items in the window; every figure is a floor

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RED SIDE ↗

TV planned = orders, estimates and contracts from the FCC files (what is booked); TV invoiced = station invoices in the same files (what actually ran and was billed). Scanned documents add nothing to either. FEC = independent expenditures as filed. Digital = the high end of platform-reported ranges. Nothing here is a projection.

By sponsor largest first

sponsor	side	about	TV planned	TV invoiced	FEC filed	digital (range)	media	latest

By week coral = red side, violet = blue side

No priced items in this window.

Stations where the TV money lands

station	files	$ floor	sponsors

⤓ Spots by audience — age & gender (Excel) · who the TV spots reach, modeled from the daypart each runs in and public audience data (estimate, not measured ratings)