Spend 2 priced items in the window; every figure is a floor

TV planned = orders, estimates and contracts from the FCC files (what is booked); TV invoiced = station invoices in the same files (what actually ran and was billed). Scanned documents add nothing to either. FEC = independent expenditures as filed. Digital = the high end of platform-reported ranges (Meta). Nothing here is a projection.

By sponsor largest first

By week coral = red side, violet = blue side

Digital, by platform & advertiser Kansas · 2 ads on Meta · platform-reported ranges, high end is the floor · the platforms report delivery by state, not by media market

Kansas-level only, and every ad here already cleared the platform's Kansas filter (Meta: delivered in Kansas; Google & Snap: Kansas in the targeting). There is no media-market split of digital to pull — Meta reports each ad's Kansas delivery share and Google/Snap report the geography a buy targeted, neither reports dollars by market. Spend is the platform's own range; the total is the high end, the floor the rest of the app uses. The per-ad geography is in the next card.

Digital ad targeting each ad's spend beside the geography it targeted or delivered to · Google geo-targeting, Snap regions, Meta Kansas delivery share