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The intelligence desk for Kansas · other states as the desk reaches themads and buys, what people are searching, feeling and paying for. Scanning now · last 09/27 22:32 CT

Spend 2 priced items in the window; every figure is a floor

Race   Window
$198
RED SIDE ↗
—
BLUE SIDE ↗
—
UNATTRIBUTED ↗

TV planned = orders, estimates and contracts from the FCC files (what is booked); TV invoiced = station invoices in the same files (what actually ran and was billed). Scanned documents add nothing to either. FEC = independent expenditures as filed. Digital = the high end of platform-reported ranges (Meta). Nothing here is a projection.

By sponsor largest first

sponsorsideaboutTV plannedTV invoicedFEC fileddigital (range)medialatest
Derek Schmidt red Derek Schmidt — — — —–$198
2 ads
Meta 2026-09-27

By week coral = red side, violet = blue side

09-21
$198

Candidate war chests federal committees from FEC reports; statewide candidates' raised, spent and cash on hand from their Kansas Public Disclosure Commission reports, and the itemized columns from the Secretary of State's contribution viewer

candidateraceraisedspentcash on handthroughitemized to datelast 30 dayslatest gift
Don Coover blueU.S. House, 2nd District
federal
$758,823$514,537$244,2862026-07-15 – – –
Derek Schmidt redU.S. House, 2nd District
federal
$1,457,605$556,938$939,1682026-07-15 – – –

Kansas statewide candidates report twice a year and before each election; the July report covers through July 23. The itemized columns come from the Secretary of State's contribution viewer, pulled daily, and move the moment a new report or a last-minute filing is processed. Federal figures follow the FEC's quarterly filings. Cash on hand is what is left after spending, not what has been booked.

Stations where the TV money lands

stationfiles$ floorsponsors

⤓ Spots by audience — age & gender (Excel) · who the TV spots reach, modeled from the daypart each runs in and public audience data (estimate, not measured ratings)

Digital, by platform & advertiser Kansas · 2 ads on Meta · platform-reported ranges, high end is the floor · the platforms report delivery by state, not by media market

advertisersideMetatotal (floor)impressionsadslatest
Derek Schmidtred $198 $1981,99822026-09-27
Total (floor) $198 $1981,998

Kansas-level only, and every ad here already cleared the platform's Kansas filter (Meta: delivered in Kansas; Google & Snap: Kansas in the targeting). There is no media-market split of digital to pull — Meta reports each ad's Kansas delivery share and Google/Snap report the geography a buy targeted, neither reports dollars by market. Spend is the platform's own range; the total is the high end, the floor the rest of the app uses. The per-ad geography is in the next card.

Digital ad targeting each ad's spend beside the geography it targeted or delivered to · Google geo-targeting, Snap regions, Meta Kansas delivery share

advertiserplatformspend (range)impressionstargeting / deliveryseenad
Derek Schmidt
Derek Schmidt
Meta up to $99 100–999 Kansas delivery 100% 2026-09-27 open ↗
Derek Schmidt
Derek Schmidt
Meta up to $99 100–999 Kansas delivery 100% 2026-09-27 open ↗

Disclosed payments to ad-tech vendors FEC Schedule B · federal committees · the money trail behind streaming & programmatic that no ad library shows · updated 2026-09-28

committeesideplatformsDSPsdigital firmstotal paidlargest payees
Don Coover
U.S. House, 2nd District
blue — — $189,964 $189,964 BLUEPRINT INTERACTIVE $25,000 · BLUEPRINT INTERACTIVE $25,000 · BLUEPRINT INTERACTIVE $20,000 · BLUEPRINT INTERACTIVE $16,243

Federal committees only (U.S. Senate and House) — the Attorney General and Governor races file with the Kansas PDC, not the FEC, so they are not here yet. These are payments a committee disclosed, matched to ad platforms (Google, Meta, Snap, YouTube, TikTok, Roku, Hulu…), programmatic DSPs (The Trade Desk, DV360, MNTN, Basis, Viant…) and known digital firms. A payment is not the same as ad spend — a media firm's line can bundle production and fees — but a check to a DSP is streaming/programmatic money the ad libraries never show. Largest disbursements this cycle.