Spend · LK Silico

The intelligence desk for Kansas · other states as the desk reaches themads and buys, what people are searching, feeling and paying for. Scanning now · last 09/28 00:31 CT

Spend 0 priced items in the window; every figure is a floor

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RED SIDE ↗

TV planned = orders, estimates and contracts from the FCC files (what is booked); TV invoiced = station invoices in the same files (what actually ran and was billed). Scanned documents add nothing to either. FEC = independent expenditures as filed. Digital = the high end of platform-reported ranges. Nothing here is a projection.

By sponsor largest first

sponsor	side	about	TV planned	TV invoiced	FEC filed	digital (range)	media	latest

By week coral = red side, violet = blue side

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Candidate war chests federal committees from FEC reports; statewide candidates' raised, spent and cash on hand from their Kansas Public Disclosure Commission reports, and the itemized columns from the Secretary of State's contribution viewer

candidate	race	raised	spent	cash on hand	through	itemized to date	last 30 days	latest gift
Lauren Reinhold blue	U.S. House, 1st District federal	$48,261	$43,478	$4,784	2026-07-15	–	–	–
Tracey Mann red	U.S. House, 1st District federal	$1,488,465	$528,838	$2,713,324	2026-07-15	–	–	–

Kansas statewide candidates report twice a year and before each election; the July report covers through July 23. The itemized columns come from the Secretary of State's contribution viewer, pulled daily, and move the moment a new report or a last-minute filing is processed. Federal figures follow the FEC's quarterly filings. Cash on hand is what is left after spending, not what has been booked.

Stations where the TV money lands

station	files	$ floor	sponsors

⤓ Spots by audience — age & gender (Excel) · who the TV spots reach, modeled from the daypart each runs in and public audience data (estimate, not measured ratings)

Disclosed payments to ad-tech vendors FEC Schedule B · federal committees · the money trail behind streaming & programmatic that no ad library shows · updated 2026-09-28

committee	side	platforms	DSPs	digital firms	total paid	largest payees
Lauren Reinhold U.S. House, 1st District	blue	$171	—	—	$171	GOOGLE $101 · GOOGLE $70

Federal committees only (U.S. Senate and House) — the Attorney General and Governor races file with the Kansas PDC, not the FEC, so they are not here yet. These are payments a committee disclosed, matched to ad platforms (Google, Meta, Snap, YouTube, TikTok, Roku, Hulu…), programmatic DSPs (The Trade Desk, DV360, MNTN, Basis, Viant…) and known digital firms. A payment is not the same as ad spend — a media firm's line can bundle production and fees — but a check to a DSP is streaming/programmatic money the ad libraries never show. Largest disbursements this cycle.