KMBC-TV (Kansas City): PEOPLE NOT POLITICIANS (2026-10-20

The intelligence desk for Kansas · other states as the desk reaches themads and buys, what people are searching, feeling and paying for. Scanning now · last 09/27 21:32 CT

LOW Ad fccissue-ad-fileby People NOT Politiciansstatus: new

KMBC-TV (Kansas City): PEOPLE NOT POLITICIANS (2026-10-20 – 2026-10-26)

Non-Candidate Issue Ads file · posted 2026-09-22 17:41 · flight n/a · 111 KB · folder: Political Files/2026/Non-Candidate Issue Ads/PEOPLE NOT POLITICIANS

runs 10/20–10/26 · Open at the source ↗ · posted at source 09/22 16:41 CT · seen by Sentinel 09/22 20:18 CT · lead 3h 37m after · sponsor People NOT Politicians

The ad station contract from the FCC public file

Station	KMBC-TV · Kansas City, MO
Flight	10/20/26-10/26/26
Total (gross)	$25,800 The gross is what the advertiser is billed. $21,930 of it reaches the station; the remaining $3,870 (15%) is the agency's commission.
Order #	4468381
Posted	09/22 16:41 CT
File	KMBC-People not Politicians-4468381-Contract-9.21.26 (111 KB)

Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience

slot	typical time	spots	share	who’s watching
Early morning	5–9 a.m.	8	33%	65+ (36%), women-skew
Evening news	4–7 p.m.	7	29%	65+ (43%)
Daytime	9 a.m.–4 p.m.	5	21%	65+ (40%), women-skew
Late news	10–11 p.m.	2	8%	65+ (33%)
Sports	game windows	2	8%	35-54 (43%), men-skew

Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.

The contract as filed with the station's public file

Memo

No memo yet. Memos are written on request in the War Room.