
Federal file posted 2022-10-07T15:12; flight n/a; 261 KB. Folder: Political Files/2022/Federal/US House/Estes for Congress/Estes for Congress Order 166866
Open at the source ↗ · posted at source 10/07 14:12 CT · seen by Sentinel 09/05 23:31 CT · lead 1429d after · sponsor Ron Estes · about Ron Estes · every advertiser in this race →
| Station | KAKE · Wichita, KS |
| Total (gross) | $11,675
The gross, which is what the advertiser is billed. This filing states no net, so what the station banked is not on the record. |
| Posted | 10/07 14:12 CT |
| File | Estes for Congress Order 166866 (261 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 20 | 38% | 65+ (43%) |
| Early morning | 5–9 a.m. | 12 | 23% | 65+ (36%), women-skew |
| Late news | 10–11 p.m. | 7 | 13% | 65+ (33%) |
| Daytime | 9 a.m.–4 p.m. | 7 | 13% | 65+ (40%), women-skew |
| Prime | 8–10 p.m. | 4 | 8% | 35-54 (33%) |
| Prime access | 7–8 p.m. | 3 | 6% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file
No memo yet. Memos are written on request in the War Room.