KSHB-TV (Kansas City): RGA Right Direction PAC

The intelligence desk for Kansas · other states as the desk reaches themads and buys, what people are searching, feeling and paying for. Scans every hour · last 09/27 21:32 CT

LOW Ad fccissue-ad-file-moreKansas Governor by Republican Governors Associationstatus: new

KSHB-TV (Kansas City): RGA Right Direction PAC - Republican Governors Association (2026-09-15 – 2026-09-21)

Non-Candidate Issue Ads file · posted 2026-09-14 18:06 · flight n/a · 213 KB · folder: Political Files/2026/Non-Candidate Issue Ads/RGA Right Direction PAC

runs 09/15–09/21 · Open at the source ↗ · posted at source 09/14 17:06 CT · seen by Sentinel 09/14 17:13 CT · lead 6m after · sponsor Republican Governors Association · every advertiser in this race →

The ad station contract from the FCC public file

Station	KSHB-TV · Kansas City, MO
Flight	2026-09-15 to 2026-09-21
Posted	09/14 17:06 CT
File	RGA Right Direction_Order_9 15 thru 9 21 KSHB_ (213 KB)

Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience

slot	typical time	spots	share	who’s watching
Daytime	9 a.m.–4 p.m.	10	42%	65+ (40%), women-skew
Rotator/other	run of schedule	6	25%	35-54 (31%)
Early morning	5–9 a.m.	3	12%	65+ (36%), women-skew
Evening news	4–7 p.m.	3	12%	65+ (43%)
Late news	10–11 p.m.	1	4%	65+ (33%)
Sports	game windows	1	4%	35-54 (43%), men-skew

Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.

The contract as filed with the station's public file

Memo

No memo yet. Memos are written on request in the War Room.