KSNW (Wichita): US House - Ron Estes

The intelligence desk for Kansas · other states as the desk reaches themads and buys, what people are searching, feeling and paying for. Scanning now · last 09/27 22:32 CT

MED Ad fcccandidate-buy-fileU.S. House, 4th District by Ron Estesstatus: new

KSNW (Wichita): US House - Ron Estes

Federal file posted 2026-02-14T17:29; flight n/a; 984 KB. Folder: Political Files/2026/Federal/US House/Candidate-USHouse-KS-Rep-Ron Estes

Open at the source ↗ · posted at source 02/14 16:29 CT · seen by Sentinel 09/05 23:31 CT · lead 203d after · sponsor Ron Estes · about Ron Estes · every advertiser in this race →

The ad station contract from the FCC public file

Station	KSNW · Wichita, KS
Total (gross)	$10,660 · 54 spots · $197 a spot The gross is what the advertiser is billed. $8,041 of it reaches the station; the remaining $2,619 (25%) is the agency's commission.
Posted	02/14 16:29 CT
File	Candidate-USHouse-KS-Rep-Ron Estes-7923 02-16 - 3-1-26 A (984 KB)

Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience

slot	typical time	spots	share	who’s watching
Rotator/other	run of schedule	19	41%	35-54 (31%)
Evening news	4–7 p.m.	18	39%	65+ (43%)
Daytime	9 a.m.–4 p.m.	5	11%	65+ (40%), women-skew
Early morning	5–9 a.m.	4	9%	65+ (36%), women-skew

Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.

The contract as filed with the station's public file

Memo

No memo yet. Memos are written on request in the War Room.