KCWE (Kansas City): US House - Sharice Davids (2024-10-22

The intelligence desk for Kansas · other states as the desk reaches themads and buys, what people are searching, feeling and paying for. Scanning now · last 09/27 23:33 CT

LOW Ad fcccandidate-buy-fileU.S. House, 3rd District by Sharice Davidsstatus: new

KCWE (Kansas City): US House - Sharice Davids (2024-10-22 – 2024-10-28)

Federal file posted 2024-10-16T17:14; flight n/a; 126 KB. Folder: Political Files/2024/Federal/US House/KANSAS/SHARICE DAVIDS - D

runs 10/22–10/28 · Open at the source ↗ · posted at source 10/16 16:14 CT · seen by Sentinel 09/06 20:29 CT · lead 690d after · sponsor Sharice Davids · about Sharice Davids · every advertiser in this race →

The ad station contract from the FCC public file

Station	KCWE · Kansas City, MO
Flight	10/22/24-10/28/24
Total	$7,005
Order #	4131792
Posted	10/16 16:14 CT
File	KCWE-Sharice Davids-4131792-Contract-10.16.24 (126 KB)

Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience

slot	typical time	spots	share	who’s watching
Evening news	4–7 p.m.	24	21%	65+ (43%)
Early morning	5–9 a.m.	20	18%	65+ (36%), women-skew
Daytime	9 a.m.–4 p.m.	20	18%	65+ (40%), women-skew
Rotator/other	run of schedule	15	13%	35-54 (31%)
Late news	10–11 p.m.	14	12%	65+ (33%)
Prime	8–10 p.m.	8	7%	35-54 (33%)
Prime access	7–8 p.m.	6	5%	65+ (32%)
Sports	game windows	6	5%	35-54 (43%), men-skew

Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.

The contract as filed with the station's public file

Memo

No memo yet. Memos are written on request in the War Room.