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The intelligence desk for Kansas · other states as the desk reaches themads and buys, what people are searching, feeling and paying for. Scanning now · last 09/27 22:32 CT
MED Ad fcccandidate-buy-fileU.S. House, 4th Districtby Ron Estesstatus: new

KAKE (Wichita): US House - Ron Estes

Federal file posted 2022-10-28T15:26; flight n/a; 231 KB. Folder: Political Files/2022/Federal/US House/Estes for Congress/Estes for Congress Order 167773

Open at the source ↗ · posted at source 10/28 14:26 CT · seen by Sentinel 09/05 23:31 CT · lead 1408d after · sponsor Ron Estes · about Ron Estes · every advertiser in this race →

The ad station contract from the FCC public file

StationKAKE · Wichita, KS
Total$4,350
Posted10/28 14:26 CT
FileEstes for Congress Order 167773 (231 KB)

Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience

slottypical timespotssharewho’s watching
Early morning5–9 a.m.1346%65+ (36%), women-skew
Evening news4–7 p.m.621%65+ (43%)
Daytime9 a.m.–4 p.m.518%65+ (40%), women-skew
Late news10–11 p.m.414%65+ (33%)

Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.

The contract as filed with the station's public file

The contract PDF would not embed here. Open the PDF ↗ · station's political file ↗

Memo

No memo yet. Memos are written on request in the War Room.