KLBY (Colby): US House - Ron Estes

The intelligence desk for Kansas · other states as the desk reaches themads and buys, what people are searching, feeling and paying for. Scanning now · last 09/27 22:32 CT

LOW Ad fcccandidate-buy-file-moreU.S. House, 4th District by Ron Estesstatus: new

KLBY (Colby): US House - Ron Estes

Federal file posted 2024-10-14T12:43; flight n/a; 615 KB. Folder: Political Files/2024/Federal/US House/Ron Estes for Congress

Open at the source ↗ · posted at source 10/14 11:43 CT · seen by Sentinel 09/06 14:28 CT · lead 692d after · sponsor Ron Estes · about Ron Estes · every advertiser in this race →

The ad station contract from the FCC public file

Station	KLBY · Colby, KS
Total (gross)	$44,195 The gross, which is what the advertiser is billed. This filing states no net, so what the station banked is not on the record.
Order #	207002
Posted	10/14 11:43 CT
File	Ron Estes for Congress Order 207002 (615 KB)

Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience

slot	typical time	spots	share	who’s watching
Daytime	9 a.m.–4 p.m.	57	58%	65+ (40%), women-skew
Rotator/other	run of schedule	22	22%	35-54 (31%)
Early morning	5–9 a.m.	19	19%	65+ (36%), women-skew

Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.

The contract as filed with the station's public file

Memo

No memo yet. Memos are written on request in the War Room.