Free State ResearchTracker
State file · posted 2026-09-22 15:28 · flight n/a · 29 KB · folder: Political Files/2026/State/Roger Marshall US Senate
runs 09/25–10/05 · Open at the source ↗ · posted at source 09/22 14:28 CT · seen by Sentinel 09/23 02:17 CT · lead 11h 49m after · sponsor Roger Marshall · about Roger Marshall · every advertiser in this race →
| Station | WDAF-TV · Kansas City, MO |
| Flight | 2026-09-25 to 2026-10-05 |
| Total (gross) | $18,600
The gross is what the advertiser is billed. $15,810 of it reaches the station; the remaining $2,790 (15%) is the agency's commission. |
| Agency | Accounts Payable Strategic Media Services · Arlington, VA 22203 |
| Order # | SE5410449 |
| Posted | 09/22 14:28 CT |
| File | Roger Marshall KS SE5410449 (29 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 6 | 43% | 65+ (43%) |
| Early morning | 5–9 a.m. | 3 | 21% | 65+ (36%), women-skew |
| Prime | 8–10 p.m. | 3 | 21% | 35-54 (33%) |
| Daytime | 9 a.m.–4 p.m. | 1 | 7% | 65+ (40%), women-skew |
| Late news | 10–11 p.m. | 1 | 7% | 65+ (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file
No memo yet. Memos are written on request in the War Room.