KUPK (Garden City): US House - Ron Estes [invoice]

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MED Ad fcccandidate-buy-fileU.S. House, 4th District by Ron Estesstatus: new

KUPK (Garden City): US House - Ron Estes [invoice]

Federal file posted 2022-10-31T20:14; flight n/a; 249 KB. Folder: Political Files/2022/Federal/US House/Estes for Congress/Estes for Congress Order 167125

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The ad station contract from the FCC public file

Station	KUPK · Garden City, KS
Total (gross)	$23,040 · 56 spots · $411 a spot The gross is what the advertiser is billed. $19,584 of it reaches the station; the remaining $3,456 (15%) is the agency's commission.
Document	invoice
Posted	10/31 19:14 CT
File	Estes for Congress Invoice 167125-1 (249 KB)

Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience

slot	typical time	spots	share	who’s watching
Evening news	4–7 p.m.	15	33%	65+ (43%)
Early morning	5–9 a.m.	12	27%	65+ (36%), women-skew
Prime	8–10 p.m.	10	22%	35-54 (33%)
Daytime	9 a.m.–4 p.m.	6	13%	65+ (40%), women-skew
Sports	game windows	2	4%	35-54 (43%), men-skew

Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.

The contract as filed with the station's public file

Memo

No memo yet. Memos are written on request in the War Room.