
State file posted 2022-07-19T13:07; flight n/a; 294 KB. Folder: Political Files/2022/State/State Treasurer/Johnson for State Treasurer/Johnson for State Treasurer Order 157036
Open at the source ↗ · posted at source 07/19 12:07 CT · seen by Sentinel 09/06 14:28 CT · lead 1510d after · sponsor Steven Johnson · about Steven Johnson · every advertiser in this race →
| Station | KLBY · Colby, KS |
| Total | $1,855 · 11 spots · $169 a spot |
| Document | invoice |
| Posted | 07/19 12:07 CT |
| File | Steven Johnson for State Treasurer Invoice 157036-1 (294 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 4 | 33% | 65+ (36%), women-skew |
| Late news | 10–11 p.m. | 4 | 33% | 65+ (33%) |
| Evening news | 4–7 p.m. | 3 | 25% | 65+ (43%) |
| Daytime | 9 a.m.–4 p.m. | 1 | 8% | 65+ (40%), women-skew |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file
No memo yet. Memos are written on request in the War Room.