Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-09-18 16:53 · flight n/a · 79 KB · folder: Political Files/2026/Non-Candidate Issue Ads/Her Health Her Future
runs 09/16–09/22 · Open at the source ↗ · posted at source 09/18 15:53 CT · seen by Sentinel 09/18 17:01 CT · lead 67m after · sponsor Her Health Her Future
| Station | KCTV · Kansas City, MO |
| Flight | 2026-09-16 to 2026-09-22 |
| Total (gross) | $37,500
The gross is what the advertiser is billed. $31,875 of it reaches the station; the remaining $5,625 (15%) is the agency's commission. |
| Order # | 4550262 |
| Posted | 09/18 15:53 CT |
| File | KCTV Her Health 4550262 9.16-22 (79 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 9 | 29% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 9 | 29% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 9 | 29% | 65+ (43%) |
| Late news | 10–11 p.m. | 3 | 10% | 65+ (33%) |
| Prime | 8–10 p.m. | 1 | 3% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file
No memo yet. Memos are written on request in the War Room.