Free State ResearchTracker
Federal file · posted 2026-09-22 17:29 · flight n/a · 110 KB · folder: Political Files/2026/Federal/US Senate/ROGER MARSHALL - KS - R
runs 09/25–10/05 · Open at the source ↗ · posted at source 09/22 16:29 CT · seen by Sentinel 09/23 01:18 CT · lead 8h 48m after · sponsor Roger Marshall · about Roger Marshall · every advertiser in this race →
| Station | KMBC-TV · Kansas City, MO |
| Flight | 09/25/26-10/05/26 |
| Total (gross) | $7,925
The gross is what the advertiser is billed. $6,736 of it reaches the station; the remaining $1,189 (15%) is the agency's commission. |
| Order # | 4468764 |
| Posted | 09/22 16:29 CT |
| File | KMBC-Roger Marshall-4468764-Contract-9.22.26 (110 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 7 | 41% | 65+ (43%) |
| Early morning | 5–9 a.m. | 6 | 35% | 65+ (36%), women-skew |
| Late news | 10–11 p.m. | 3 | 18% | 65+ (33%) |
| Daytime | 9 a.m.–4 p.m. | 1 | 6% | 65+ (40%), women-skew |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file
No memo yet. Memos are written on request in the War Room.