
Non-Candidate Issue Ads file · posted 2026-09-22 11:20 · flight n/a · 81 KB · folder: Political Files/2026/Non-Candidate Issue Ads/People not Politiicans
runs 09/21–10/04 · Open at the source ↗ · posted at source 09/22 10:20 CT · seen by Sentinel 09/22 18:18 CT · lead 7h 57m after · sponsor People not Politiicans
| Station | KCTV · Kansas City, MO |
| Flight | 2026-09-21 to 2026-10-04 |
| Total (gross) | $55,050
The gross, which is what the advertiser is billed. This filing states no net, so what the station banked is not on the record. |
| Order # | 4558688 |
| Posted | 09/22 10:20 CT |
| File | KCTV People not Pol 4558688 9.21-10.4 (81 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 16 | 33% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 11 | 23% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 10 | 21% | 65+ (43%) |
| Late news | 10–11 p.m. | 7 | 15% | 65+ (33%) |
| Prime access | 7–8 p.m. | 2 | 4% | 65+ (32%) |
| Prime | 8–10 p.m. | 2 | 4% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file
No memo yet. Memos are written on request in the War Room.