Free State ResearchTracker
Federal file posted 2024-10-01T13:10; flight n/a; 87 KB. Folder: Political Files/2024/Federal/US House/NRCC Reddy
Open at the source ↗ · posted at source 10/01 12:10 CT · seen by Sentinel 09/07 16:21 CT · lead 706d after · sponsor US House · every advertiser in this race →
| Station | KSHB-TV · Kansas City, MO |
| Total (gross) | $17,100
The gross, which is what the advertiser is billed. This filing states no net, so what the station banked is not on the record. |
| Posted | 10/01 12:10 CT |
| File | NRCC Reddy_Order_10 2 thru 10 15_7195_KSHB (87 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Rotator/other | run of schedule | 10 | 42% | 35-54 (31%) |
| Early morning | 5–9 a.m. | 6 | 25% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 4 | 17% | 65+ (40%), women-skew |
| Prime access | 7–8 p.m. | 2 | 8% | 65+ (32%) |
| Prime | 8–10 p.m. | 2 | 8% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file
No memo yet. Memos are written on request in the War Room.