KMBC-TV (Kansas City): US House (2024-10-02 – 2024-10-15)

The intelligence desk for Kansas · other states as the desk reaches themads and buys, what people are searching, feeling and paying for. Scanning now · last 09/28 00:31 CT

LOW Ad fcccandidate-buy-fileU.S. House, 1st District by US Housestatus: new

KMBC-TV (Kansas City): US House (2024-10-02 – 2024-10-15)

Federal file posted 2024-10-01T19:29; flight n/a; 134 KB. Folder: Political Files/2024/Federal/US House/KANSAS/PRASANTH REDDY - R/NRCC - Authorized Committee for Reddy

runs 10/02–10/15 · Open at the source ↗ · posted at source 10/01 18:29 CT · seen by Sentinel 09/07 16:02 CT · lead 705d after · sponsor US House · every advertiser in this race →

The ad station contract from the FCC public file

Station	KMBC-TV · Kansas City, MO
Flight	10/02/24-10/15/24
Total	$30,450
Agency	Strategic Media Placement OH · Delaware, OH 43015
Order #	4120284
Posted	10/01 18:29 CT
File	KMBC-NRCC-Prasanth Reddy-4120284-Contract-10.1.24 (134 KB)

Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience

slot	typical time	spots	share	who’s watching
Early morning	5–9 a.m.	11	28%	65+ (36%), women-skew
Daytime	9 a.m.–4 p.m.	8	21%	65+ (40%), women-skew
Evening news	4–7 p.m.	6	15%	65+ (43%)
Sports	game windows	5	13%	35-54 (43%), men-skew
Late news	10–11 p.m.	5	13%	65+ (33%)
Late night	11 p.m.–2 a.m.	3	8%	35-54 (40%)
Rotator/other	run of schedule	1	3%	35-54 (31%)

Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.

The contract as filed with the station's public file

Memo

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