Free State ResearchTracker
Federal file posted 2024-10-16T13:10; flight n/a; 741 KB. Folder: Political Files/2024/Federal/US House/Ron Estes for Congress
Open at the source ↗ · posted at source 10/16 12:10 CT · seen by Sentinel 09/06 14:28 CT · lead 690d after · sponsor Ron Estes · about Ron Estes · every advertiser in this race →
| Station | KLBY · Colby, KS |
| Total (gross) | $44,210
The gross, which is what the advertiser is billed. This filing states no net, so what the station banked is not on the record. |
| Posted | 10/16 12:10 CT |
| File | Ron Estes for Congress Order 207002 Revised 10-16-24 (741 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 59 | 61% | 65+ (40%), women-skew |
| Early morning | 5–9 a.m. | 17 | 18% | 65+ (36%), women-skew |
| Rotator/other | run of schedule | 16 | 16% | 35-54 (31%) |
| Late news | 10–11 p.m. | 5 | 5% | 65+ (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file
No memo yet. Memos are written on request in the War Room.