KLBY (Colby): US House - Ron Estes [invoice]

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LOW Ad fcccandidate-buy-file-moreU.S. House, 4th District by Ron Estesstatus: new

KLBY (Colby): US House - Ron Estes [invoice]

Federal file posted 2022-11-09T14:24; flight n/a; 323 KB. Folder: Political Files/2022/Federal/US House/Estes for Congress/Estes for Congress Order 167773

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The ad station contract from the FCC public file

Station	KLBY · Colby, KS
Total	$4,350 · 30 spots · $145 a spot
Order #	167773
Document	invoice
Posted	11/09 13:24 CT
File	ESTES FOR CONGRESS Invoice 167773-1 (323 KB)

Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience

slot	typical time	spots	share	who’s watching
Early morning	5–9 a.m.	18	55%	65+ (36%), women-skew
Evening news	4–7 p.m.	7	21%	65+ (43%)
Late news	10–11 p.m.	4	12%	65+ (33%)
Daytime	9 a.m.–4 p.m.	3	9%	65+ (40%), women-skew
Sports	game windows	1	3%	35-54 (43%), men-skew

Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.

The contract as filed with the station's public file

Memo

No memo yet. Memos are written on request in the War Room.