
Federal file posted 2026-09-08T17:44; flight n/a; 136 KB. Folder: Political Files/2026/Federal/US Senate/ADAM HAMILTON - KS - D
runs 09/07–09/20 · Open at the source ↗ · posted at source 09/08 16:44 CT · seen by Sentinel 09/08 21:13 CT · lead 4h 29m after · sponsor Adam Hamilton · about Adam Hamilton · every advertiser in this race →
| Station | KMBC-TV · Kansas City, MO |
| Flight | 09/07/26-09/20/26 |
| Total | $34,200
The gross is what the advertiser is billed. $28,975 of it reaches the station; the remaining $5,225 (15%) is the agency's commission. a re-read returned $28,975, below the $34,200 the page states; kept the gross and took the lower as the net. |
| Order # | 4462808 |
| Posted | 09/08 16:44 CT |
| File | KMBC-Adam Hamilton-4462808-Contract-9.8.26 (136 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Late news | 10–11 p.m. | 10 | 18% | 65+ (33%) |
| Early morning | 5–9 a.m. | 10 | 18% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 9 | 16% | 65+ (43%) |
| Daytime | 9 a.m.–4 p.m. | 8 | 14% | 65+ (40%), women-skew |
| Sports | game windows | 7 | 12% | 35-54 (43%), men-skew |
| Late night | 11 p.m.–2 a.m. | 7 | 12% | 35-54 (40%) |
| Prime access | 7–8 p.m. | 3 | 5% | 65+ (32%) |
| Prime | 8–10 p.m. | 2 | 4% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file
No memo yet. Memos are written on request in the War Room.