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The intelligence desk for Kansas · other states as the desk reaches themads and buys, what people are searching, feeling and paying for. Scans every hour · last 09/27 21:32 CT
LOW Ad fcccandidate-buy-fileKansas Governorby Cindy Holscherstatus: new

WDAF-TV (Kansas City): Cindy Holscher KS Governor - Cindy Holscher

State file posted 2026-09-08T09:32; flight n/a; 32 KB. Folder: Political Files/2026/State/Cindy Holscher KS Governor

Open at the source ↗ · posted at source 09/08 08:32 CT · seen by Sentinel 09/08 10:14 CT · lead 1h 41m after · sponsor Cindy Holscher · about Cindy Holscher · every advertiser in this race →

The ad station contract from the FCC public file

StationWDAF-TV · Kansas City, MO
Total (gross)$21,800
The gross, which is what the advertiser is billed. This filing states no net, so what the station banked is not on the record.
Order #5390150
Posted09/08 08:32 CT
FileCindy Holscher KS Gov 5390150 (32 KB)

Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience

slottypical timespotssharewho’s watching
Daytime9 a.m.–4 p.m.1341%65+ (40%), women-skew
Early morning5–9 a.m.1341%65+ (36%), women-skew
Prime8–10 p.m.39%35-54 (33%)
Evening news4–7 p.m.39%65+ (43%)

Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.

The contract as filed with the station's public file

The contract PDF would not embed here. Open the PDF ↗ · station's political file ↗

Memo

No memo yet. Memos are written on request in the War Room.