Free State ResearchTracker
State file · posted 2026-09-18 16:54 · flight n/a · 120 KB · folder: Political Files/2026/State/GOVERNOR -KS/Cindy Holscher - D
runs 09/16–09/22 · Open at the source ↗ · posted at source 09/18 15:54 CT · seen by Sentinel 09/18 19:22 CT · lead 3h 28m after · sponsor Cindy Holscher · about Cindy Holscher · every advertiser in this race →
| Station | KMBC-TV · Kansas City, MO |
| Flight | 09/16/26-09/22/26 |
| Total (gross) | $16,975
The gross is what the advertiser is billed. $14,429 of it reaches the station; the remaining $2,546 (15%) is the agency's commission. |
| Order # | 4463307 |
| Posted | 09/18 15:54 CT |
| File | KMBC-Cindy Holscher-4463307-Contract- Rev 1-9.17.26 (120 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Late night | 11 p.m.–2 a.m. | 17 | 46% | 35-54 (40%) |
| Evening news | 4–7 p.m. | 6 | 16% | 65+ (43%) |
| Early morning | 5–9 a.m. | 5 | 14% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 4 | 11% | 65+ (40%), women-skew |
| Late news | 10–11 p.m. | 3 | 8% | 65+ (33%) |
| Sports | game windows | 1 | 3% | 35-54 (43%), men-skew |
| Prime access | 7–8 p.m. | 1 | 3% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file
No memo yet. Memos are written on request in the War Room.