
State file posted 2024-10-02T17:38; flight n/a; 78 KB. Folder: Political Files/2024/State/Congress KS/NRCC Reddy
Open at the source ↗ · posted at source 10/02 16:38 CT · seen by Sentinel 09/07 16:02 CT · lead 704d after · sponsor Congress KS · every advertiser in this race →
| Station | KCTV · Kansas City, MO |
| Total (gross) | $30,150
The gross is what the advertiser is billed. $25,628 of it reaches the station; the remaining $4,522 (15%) is the agency's commission. |
| Order # | 3713608 |
| Posted | 10/02 16:38 CT |
| File | KCTV NRCC Reddy KS 3713608 10.2-10.15 (78 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Late news | 10–11 p.m. | 6 | 38% | 65+ (33%) |
| Early morning | 5–9 a.m. | 3 | 19% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 3 | 19% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 3 | 19% | 65+ (43%) |
| Rotator/other | run of schedule | 1 | 6% | 35-54 (31%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file
No memo yet. Memos are written on request in the War Room.