Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-09-24 17:59 · flight n/a · 136 KB · folder: Political Files/2026/Non-Candidate Issue Ads/YES ON 6
runs 09/29–10/05 · Open at the source ↗ · posted at source 09/24 16:59 CT · seen by Sentinel 09/25 10:33 CT · lead 17h 34m after · sponsor YES on 6
| Station | KMBC-TV · Kansas City, MO |
| Flight | 09/29/26-10/05/26 |
| Total (gross) | $73,350
The gross, which is what the advertiser is billed. This filing states no net, so what the station banked is not on the record. |
| Order # | 4469599 |
| Posted | 09/24 16:59 CT |
| File | KMBC-Yes on Amendant 6-4469599-Contract-9.24.26 (136 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 16 | 26% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 12 | 20% | 65+ (43%) |
| Late night | 11 p.m.–2 a.m. | 11 | 18% | 35-54 (40%) |
| Late news | 10–11 p.m. | 8 | 13% | 65+ (33%) |
| Early morning | 5–9 a.m. | 6 | 10% | 65+ (36%), women-skew |
| Rotator/other | run of schedule | 5 | 8% | 35-54 (31%) |
| Prime access | 7–8 p.m. | 2 | 3% | 65+ (32%) |
| Prime | 8–10 p.m. | 1 | 2% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file
No memo yet. Memos are written on request in the War Room.