
Federal file posted 2026-09-02T15:37; flight n/a; 238 KB. Folder: Political Files/2026/Federal/US Senate/KANSANS FOR MARSHALL
Open at the source ↗ · posted at source 09/02 14:37 CT · seen by Sentinel 09/03 21:45 CT · lead 31h 7m after · sponsor Roger Marshall · about Roger Marshall · every advertiser in this race →
| Station | KLBY · Colby, KS |
| Total | $4,320 |
| Order # | 237912 |
| Posted | 09/02 14:37 CT |
| File | KANSANS FOR MARSHALL ORDER 237912 (238 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 11 | 31% | 65+ (43%) |
| Daytime | 9 a.m.–4 p.m. | 10 | 29% | 65+ (40%), women-skew |
| Early morning | 5–9 a.m. | 5 | 14% | 65+ (36%), women-skew |
| Prime access | 7–8 p.m. | 4 | 11% | 65+ (32%) |
| Late news | 10–11 p.m. | 4 | 11% | 65+ (33%) |
| Prime | 8–10 p.m. | 1 | 3% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file
No memo yet. Memos are written on request in the War Room.