KMBC-TV (Kansas City): US House - Sharice Davids (2024-09-17

The intelligence desk for Kansas · other states as the desk reaches themads and buys, what people are searching, feeling and paying for. Scanning now · last 09/27 23:33 CT

LOW Ad fcccandidate-buy-fileU.S. House, 3rd District by Sharice Davidsstatus: new

KMBC-TV (Kansas City): US House - Sharice Davids (2024-09-17 – 2024-09-23)

Federal file posted 2024-09-17T18:19; flight n/a; 174 KB. Folder: Political Files/2024/Federal/US House/KANSAS/SHARICE DAVIDS - D

runs 09/17–09/23 · Open at the source ↗ · posted at source 09/17 17:19 CT · seen by Sentinel 09/07 16:02 CT · lead 719d after · sponsor Sharice Davids · about Sharice Davids · every advertiser in this race →

The ad station contract from the FCC public file

Station	KMBC-TV · Kansas City, MO
Flight	09/17/24-09/23/24
Total	$10,425 · 35 spots · $298 a spot
Agency	Canal Partners Media
Order #	4111621
Posted	09/17 17:19 CT
File	KMBC-Sharice Davids-4111621-Contract- Rev 1-9.17-24 (174 KB)

Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience

slot	typical time	spots	share	who’s watching
Daytime	9 a.m.–4 p.m.	47	28%	65+ (40%), women-skew
Early morning	5–9 a.m.	44	26%	65+ (36%), women-skew
Evening news	4–7 p.m.	28	16%	65+ (43%)
Late night	11 p.m.–2 a.m.	18	11%	35-54 (40%)
Late news	10–11 p.m.	15	9%	65+ (33%)
Rotator/other	run of schedule	9	5%	35-54 (31%)
Prime access	7–8 p.m.	7	4%	65+ (32%)
Sports	game windows	2	1%	35-54 (43%), men-skew

Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.

The contract as filed with the station's public file

Memo

No memo yet. Memos are written on request in the War Room.