
Non-Candidate Issue Ads file · posted 2026-09-22 11:20 · flight n/a · 78 KB · folder: Political Files/2026/Non-Candidate Issue Ads/People not Politiicans
runs 10/27–11/02 · Open at the source ↗ · posted at source 09/22 10:20 CT · seen by Sentinel 09/22 18:18 CT · lead 7h 57m after · sponsor People not Politiicans
| Station | KCTV · Kansas City, MO |
| Flight | 2026-10-27 to 2026-11-02 |
| Total (gross) | $27,725
The gross is what the advertiser is billed. $23,566 of it reaches the station; the remaining $4,159 (15%) is the agency's commission. |
| Order # | 4558871 |
| Posted | 09/22 10:20 CT |
| File | KCTV People not Pol 4558871 10.27-11.2 (78 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 10 | 37% | 65+ (43%) |
| Early morning | 5–9 a.m. | 8 | 30% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 6 | 22% | 65+ (40%), women-skew |
| Late news | 10–11 p.m. | 2 | 7% | 65+ (33%) |
| Rotator/other | run of schedule | 1 | 4% | 35-54 (31%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file
No memo yet. Memos are written on request in the War Room.