Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-09-25 18:27 · flight n/a · 184 KB · folder: Political Files/2026/Non-Candidate Issue Ads/STOP THE BAN
runs 09/28–10/05 · Open at the source ↗ · posted at source 09/25 17:27 CT · seen by Sentinel 09/26 07:18 CT · lead 13h 50m after · sponsor Stop the BAN
| Station | KMBC-TV · Kansas City, MO |
| Flight | 09/28/26-10/05/26 |
| Total (gross) | $18,895 · 32 spots · $590 a spot
The gross, which is what the advertiser is billed. This filing states no net, so what the station banked is not on the record. |
| Order # | 4470569 |
| Posted | 09/25 17:27 CT |
| File | KMBC-Stop the Ban-4470569-Contract-9.25.26 (184 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 45 | 48% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 29 | 31% | 65+ (40%), women-skew |
| Rotator/other | run of schedule | 6 | 6% | 35-54 (31%) |
| Evening news | 4–7 p.m. | 5 | 5% | 65+ (43%) |
| Late news | 10–11 p.m. | 4 | 4% | 65+ (33%) |
| Prime | 8–10 p.m. | 2 | 2% | 35-54 (33%) |
| Sports | game windows | 2 | 2% | 35-54 (43%), men-skew |
| Prime access | 7–8 p.m. | 1 | 1% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file
No memo yet. Memos are written on request in the War Room.