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The intelligence desk for Kansas · other states as the desk reaches themads and buys, what people are searching, feeling and paying for. Scanning now · last 09/27 22:32 CT
MED Ad fcccandidate-buy-fileU.S. House, 4th Districtby Ron Estesstatus: new

KAKE (Wichita): US House - Ron Estes [invoice]

Federal file posted 2022-11-09T14:56; flight n/a; 223 KB. Folder: Political Files/2022/Federal/US House/Estes for Congress/Estes for Congress Order 168000

Open at the source ↗ · posted at source 11/09 13:56 CT · seen by Sentinel 09/05 23:31 CT · lead 1396d after · sponsor Ron Estes · about Ron Estes · every advertiser in this race →

The ad station contract from the FCC public file

StationKAKE · Wichita, KS
Total$2,300 · 10 spots · $230 a spot
Documentinvoice
Posted11/09 13:56 CT
FileESTES FOR CONGRESS Invoice 168000-1 (223 KB)

Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience

slottypical timespotssharewho’s watching
Early morning5–9 a.m.764%65+ (36%), women-skew
Late news10–11 p.m.218%65+ (33%)
Evening news4–7 p.m.19%65+ (43%)
Sportsgame windows19%35-54 (43%), men-skew

Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.

The contract as filed with the station's public file

The contract PDF would not embed here. Open the PDF ↗ · station's political file ↗

Memo

No memo yet. Memos are written on request in the War Room.