
State file posted 2024-10-11T16:33; flight n/a; 91 KB. Folder: Political Files/2024/State/Congress KS/Sharice Davids
Open at the source ↗ · posted at source 10/11 15:33 CT · seen by Sentinel 09/06 17:29 CT · lead 695d after · sponsor Sharice Davids · about Sharice Davids · every advertiser in this race →
| Station | KCTV · Kansas City, MO |
| Total (gross) | $60,700
The gross, which is what the advertiser is billed. This filing states no net, so what the station banked is not on the record. |
| Order # | 3724358 |
| Posted | 10/11 15:33 CT |
| File | KCTV Davids 3724358 10.15-10.21 (91 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 55 | 32% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 48 | 28% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 30 | 17% | 65+ (43%) |
| Late news | 10–11 p.m. | 24 | 14% | 65+ (33%) |
| Rotator/other | run of schedule | 10 | 6% | 35-54 (31%) |
| Prime access | 7–8 p.m. | 3 | 2% | 65+ (32%) |
| Prime | 8–10 p.m. | 2 | 1% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file
No memo yet. Memos are written on request in the War Room.