Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-09-22 17:22 · flight n/a · 105 KB · folder: Political Files/2026/Non-Candidate Issue Ads/RGA RIGHT DIRECTION PAC
runs 09/22–09/28 · Open at the source ↗ · posted at source 09/22 16:22 CT · seen by Sentinel 09/23 02:17 CT · lead 9h 55m after · sponsor Republican Governors Association · every advertiser in this race →
| Station | KCWE · Kansas City, MO |
| Flight | 09/22/26-09/28/26 |
| Total (gross) | $12,250
The gross is what the advertiser is billed. $10,412 of it reaches the station; the remaining $1,838 (15%) is the agency's commission. |
| Order # | 4468170 |
| Posted | 09/22 16:22 CT |
| File | KCWE-RGA Right Direction PAC -4468170-Contract-9.21.26 (105 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 20 | 44% | 65+ (36%), women-skew |
| Rotator/other | run of schedule | 10 | 22% | 35-54 (31%) |
| Prime | 8–10 p.m. | 5 | 11% | 35-54 (33%) |
| Late news | 10–11 p.m. | 5 | 11% | 65+ (33%) |
| Sports | game windows | 5 | 11% | 35-54 (43%), men-skew |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file
No memo yet. Memos are written on request in the War Room.