KLBY (Colby): RGA RIGHT DIRECTION PAC - Republican Governors

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KLBY (Colby): RGA RIGHT DIRECTION PAC - Republican Governors Association (2026-09-08 – 2026-09-14) [invoice]

Non-Candidate Issue Ads file · posted 2026-09-16 14:30 · flight n/a · 534 KB · folder: Political Files/2026/Non-Candidate Issue Ads/RGA RIGHT DIRECTION PAC

runs 09/08–09/14 · Open at the source ↗ · posted at source 09/16 13:30 CT · seen by Sentinel 09/16 16:17 CT · lead 2h 47m after · sponsor Republican Governors Association · every advertiser in this race →

The ad station contract from the FCC public file

Station	KLBY · Colby, KS
Flight	2026-09-08 to 2026-09-14
Total (gross)	$49,440 · 162 spots · $305 a spot The gross is what the advertiser is billed. $42,024 of it reaches the station; the remaining $7,416 (15%) is the agency's commission.
Agency	MHB Media
Order #	236176
Document	invoice
Posted	09/16 13:30 CT
File	RGA RIGHT DIRECTION INVOICE 236176-1 (534 KB)

Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience

slot	typical time	spots	share	who’s watching
Evening news	4–7 p.m.	20	35%	65+ (43%)
Early morning	5–9 a.m.	19	33%	65+ (36%), women-skew
Late news	10–11 p.m.	7	12%	65+ (33%)
Prime access	7–8 p.m.	6	11%	65+ (32%)
Prime	8–10 p.m.	4	7%	35-54 (33%)
Daytime	9 a.m.–4 p.m.	1	2%	65+ (40%), women-skew

Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.

The contract as filed with the station's public file

Memo

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