KUPK (Garden City): US House - Ron Estes (2022-10-10

The intelligence desk for Kansas · other states as the desk reaches themads and buys, what people are searching, feeling and paying for. Scanning now · last 09/27 22:32 CT

MED Ad fcccandidate-buy-fileU.S. House, 4th District by Ron Estesstatus: new

KUPK (Garden City): US House - Ron Estes (2022-10-10 – 2022-10-16) [invoice]

Federal file posted 2022-10-18T12:03; flight n/a; 362 KB. Folder: Political Files/2022/Federal/US House/Estes for Congress/Estes for Congress Order 166866

runs 10/10–10/16 · Open at the source ↗ · posted at source 10/18 11:03 CT · seen by Sentinel 09/06 12:28 CT · lead 1419d after · sponsor Ron Estes · about Ron Estes · every advertiser in this race →

The ad station contract from the FCC public file

Station	KUPK · Garden City, KS
Flight	2022-10-10 to 2022-10-16
Total	$11,675 · 53 spots · $220 a spot
Agency	FlexPoint Media Inc
Order #	166866
Document	invoice
Posted	10/18 11:03 CT
File	Estes for Congress Invoice 166866-1 (362 KB)

Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience

slot	typical time	spots	share	who’s watching
Evening news	4–7 p.m.	21	44%	65+ (43%)
Early morning	5–9 a.m.	11	23%	65+ (36%), women-skew
Late news	10–11 p.m.	8	17%	65+ (33%)
Daytime	9 a.m.–4 p.m.	5	10%	65+ (40%), women-skew
Prime access	7–8 p.m.	2	4%	65+ (32%)
Prime	8–10 p.m.	1	2%	35-54 (33%)

Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.

The contract as filed with the station's public file

Memo

No memo yet. Memos are written on request in the War Room.