
Non-Candidate Issue Ads file posted 2026-09-04T13:25; flight n/a; 134 KB. Folder: Political Files/2026/Non-Candidate Issue Ads/STOP THE BAN
runs 09/07–09/20 · Open at the source ↗ · posted at source 09/04 12:25 CT · seen by Sentinel 09/04 12:28 CT · lead 3m after · sponsor Stop the BAN
| Station | KMBC-TV · Kansas City, MO |
| Flight | 09/07/26-09/20/26 |
| Total (gross) | $45,900
The gross, which is what the advertiser is billed. This filing states no net, so what the station banked is not on the record. |
| Order # | 4462615 |
| Posted | 09/04 12:25 CT |
| File | KMBC-Stop the Ban-4462615-Contract-9.4.26 (134 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 10 | 25% | 65+ (43%) |
| Early morning | 5–9 a.m. | 9 | 22% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 7 | 18% | 65+ (40%), women-skew |
| Late news | 10–11 p.m. | 4 | 10% | 65+ (33%) |
| Sports | game windows | 4 | 10% | 35-54 (43%), men-skew |
| Late night | 11 p.m.–2 a.m. | 4 | 10% | 35-54 (40%) |
| Prime | 8–10 p.m. | 2 | 5% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file
No memo yet. Memos are written on request in the War Room.