Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-09-18 16:58 · flight n/a · 140 KB · folder: Political Files/2026/Non-Candidate Issue Ads/HER HEALTH HER FUTURE PAC
runs 09/16–09/22 · Open at the source ↗ · posted at source 09/18 15:58 CT · seen by Sentinel 09/18 17:01 CT · lead 62m after · sponsor HER Health HER Future PAC
| Station | KMBC-TV · Kansas City, MO |
| Flight | 09/16/26-09/22/26 |
| Total | $52,100
The gross is what the advertiser is billed. $33,150 of it reaches the station; the remaining $18,950 (36%) is the agency's commission. a re-read returned $33,150, below the $52,100 the page states; kept the gross and took the lower as the net. |
| Order # | 4464935 |
| Posted | 09/18 15:58 CT |
| File | KMBC-Her Health Her Future -4464935-Contract-Rev 1-9.17.26 (140 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 15 | 29% | 65+ (43%) |
| Early morning | 5–9 a.m. | 10 | 20% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 8 | 16% | 65+ (40%), women-skew |
| Late night | 11 p.m.–2 a.m. | 8 | 16% | 35-54 (40%) |
| Late news | 10–11 p.m. | 6 | 12% | 65+ (33%) |
| Prime | 8–10 p.m. | 2 | 4% | 35-54 (33%) |
| Sports | game windows | 2 | 4% | 35-54 (43%), men-skew |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file
No memo yet. Memos are written on request in the War Room.