Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-09-22 17:32 · flight n/a · 133 KB · folder: Political Files/2026/Non-Candidate Issue Ads/RGA RIGHT DIRECTION PAC
runs 09/22–09/28 · Open at the source ↗ · posted at source 09/22 16:32 CT · seen by Sentinel 09/22 21:18 CT · lead 4h 45m after · sponsor Republican Governors Association · every advertiser in this race →
| Station | KMBC-TV · Kansas City, MO |
| Flight | 09/22/26-09/28/26 |
| Total (gross) | $61,350
The gross is what the advertiser is billed. $52,148 of it reaches the station; the remaining $9,202 (15%) is the agency's commission. |
| Order # | 4468162 |
| Posted | 09/22 16:32 CT |
| File | KMBC-RGA Right Direction PAC-4468162-Contract -9.21.26 (133 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 18 | 30% | 65+ (43%) |
| Daytime | 9 a.m.–4 p.m. | 16 | 27% | 65+ (40%), women-skew |
| Early morning | 5–9 a.m. | 8 | 13% | 65+ (36%), women-skew |
| Late night | 11 p.m.–2 a.m. | 8 | 13% | 35-54 (40%) |
| Late news | 10–11 p.m. | 4 | 7% | 65+ (33%) |
| Rotator/other | run of schedule | 3 | 5% | 35-54 (31%) |
| Prime access | 7–8 p.m. | 1 | 2% | 65+ (32%) |
| Prime | 8–10 p.m. | 1 | 2% | 35-54 (33%) |
| Sports | game windows | 1 | 2% | 35-54 (43%), men-skew |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file
No memo yet. Memos are written on request in the War Room.